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Adam Foley

Managing Director, Digital Strategy

Digital Transformation

NEW YORK CITY

Adam is a Managing Director with P&C with over 15 years of experience with expertise in product development, data-driven marketing strategies, channel optimization, big data analytics, and digital transformation. His industry expertise includes financial services, retail, aviation, and professional services.

Adam began his career with the Triple Five Group as a management intern with the Group’s Global Marketing & Digital Services operation. From there, he joined JP Morgan Chase and served in a variety of positions with progressively increasing accountability in the product development, branding, digital marketing, and marketing campaign development and execution operations of the company’s retail banking and credit card services operations. After JP Morgan Chase, Adam joined American Express as a Director of Digital Services where he was accountable for several premium card and business lending products.

In his advisory career at P&C, Adam works with clients across all industries to create and implement optimized, award-winning digital reinvention, performance improvement, and organizational agility initiatives across all functions.

Examples of his work include:

  • Developing and implementing a performance improvement program for a European apparel retailer that transformed key aspects of the company’s procurement, merchandising, marketing, real estate, and store options. Delivered €105M in annual cost savings and increased shareholder value by over €2.8 billion since the start of the engagement.
  • Developing and implementing an industry-leading omnichannel strategy for a venerable U.S. luxury retailer, which necessitated transforming the company’s IT systems and organization, and resulted in 4.5% in increased sales and $170 million in annual cost savings within 14 months.
  • Developing and implementing an omnichannel strategy, optimized global logistics solution, and mobile application for a legendary European fashion house which delivered a 7x increase in mobile revenues and 10x increase in mobile engagement in one year.
  • Developing and implementing an industry-leading customer service operation for a global airline that transformed the company’s existing technologies, business processes, and human capital model resulting in a 45% improvement in customer satisfaction scores and reduced costs by $85 million in one year.
Past Experience

American Express
Director of Digital Services

JP Morgan Chase
Senior Manager, Product Development

Triple Five Group
Management Intern

Education

MIT Sloan School of Management
Digital Business Strategy – Harnessing Our Digital Future

MIT Sloan School of Management
Artificial Intelligence – Implications for Business Strategy

University of Southern California
MS, Marketing

University of Chicago
BA, Political Science