Adam Foley

Adam Foley is a Senior Managing Director at P&C Global and heads the Marketing & Public Relations practice group and the Firm’s Brand Management, Digital Marketing, Product Marketing, and Content Marketing domain competencies and plays an influential role in the Digital Transformation and Mergers & Acquisitions practice groups. He serves as a member of the Firm’s Global Operating Committee, Compensation Committee, and as the Senior Executive Sponsor of the Firm’s Employee Resource Group program.

Adam brings over 20 years of experience across various industries including financial services, retail, travel and hospitality, manufacturing, and professional services. Prior to joining P&C Global, Adam held significant roles at JPMorgan Chase, as a Senior Brand Manager, then Director of Digital Services at American Express, and then as a Senior Engagement Manager at Accenture.

Adam’s academic background includes a Bachelor of Arts in Political Science from the University of Chicago and a Master of Science in Marketing from the University of Southern California. His postgraduate credentials include Executive Certificates from MIT Sloan School of Management in “Digital Business Strategy – Harnessing Our Digital Future” and “AI: Implications for Business Strategy”. He is also a graduate of the Advanced Management Program from HEC Paris School of Business.

In his advisory career at P&C Global, Adam leads our client teams to develop and deliver transformative solutions for clients across multiple industries with impressive, enduring results.  Recent examples of his work include:

• Financial Services Brand Revitalization: Adam led a team that worked with a major financial services firm to revitalize its brand. They implemented a comprehensive digital marketing strategy that resulted in a 40% increase in brand recognition and a 30% increase in customer engagement. This revitalization positioned the company for future growth and increased market share.
• Retail E-commerce Transformation: Adam spearheaded a digital transformation initiative for a global retail company. The project involved the implementation of advanced analytics and machine learning algorithms to optimize the company’s e-commerce operations. The result was a 50% improvement in online sales, a 35% reduction in cart abandonment rate, and a significant increase in customer satisfaction.
• Travel and Hospitality Digital Marketing Campaign: Adam guided a travel and hospitality company through a major digital marketing campaign. This involved the development of a multi-channel marketing strategy and an overhaul of the company’s social media presence. The campaign led to a 60% increase in online bookings and a significant improvement in the company’s online reputation.
• Manufacturing Company Acquisition Strategy: Working with a leading manufacturing company, Adam developed a detailed due diligence process, identified potential synergies, and helped negotiate the acquisition of a high-tech startup. The acquisition was successful, leading to a 70% increase in the company’s market value within two years.
• Professional Services Firm Content Marketing: Adam implemented a content marketing plan for a professional services firm that involved the creation of high-quality, SEO-optimized content. The initiative resulted in a 45% increase in website traffic and a 20% improvement in lead conversion rates.

Adam holds the globally recognized Digital Marketing Institute’s Certified Digital Marketing Professional (CDMP) certification which covers all key aspects of digital marketing.

Adam, a straight shooter with an authentic and outgoing personality, hails from Texas. His Texan roots have instilled in him a no-nonsense approach that is appreciated by colleagues and clients alike.

As a lifelong athlete, Adam’s competitive spirit extends beyond the boardroom. He actively participates in a variety of sports, from running marathons in New York City to cycling through the scenic routes of Milan, demonstrating his commitment to fitness and a healthy lifestyle. His current residences in NYC and Milan offer him a diverse range of athletic pursuits, allowing him to stay active and engaged in his personal life as much as in his professional one.

Reflecting on his journey at P&C Global, Adam shares, “Being part of the P&C Global team, working alongside leaders and peers like Nick, Nadim, Jana, and others, has been a game-changer for me. Their influence has been pivotal in my personal and professional evolution. I’ve always been a straight-shooter, and at P&C, I found a culture that values this candor. We’re all about growth, learning, and collaboration, and I couldn’t be prouder to be part of this journey. And let’s not forget the humor – we might be in the business of serious transformation, but we sure know how to lighten the mood!”